Your Personal Data Assistant

Understand and control the data companies collect about you online.

Use your data to create a personal AI in your internet browser.

Sign up now to get early access!

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Discover your data

Your data is the digital representation of you. You should know more about it!
Read about the features we're building for you to discover what it says.
Login locations

Everywhere you have ever logged into Facebook, put on a map by Geolocating the IP address you connected with.

Your Social Network

See how your closest people (number of interactions) change over time and when you were making the most friends .

Your activity, tracked!

Every Like, Reaction and Comment you've ever made on Facebook. Your Daily pattern and averages for Day, Week and Month.


An analysis of your personality and interests from your Facebook comments using IBM's a personality analysis API.


The things you write and like on Facebook can put through a sentiment analyser to allow you to track your mood over time.

Who's targeting you?

All the companies who are using your personal information to target you on Facebook.

Want to suggest a new feature? Give us feedback? Drop Mike a line!

The Ethi Platform

We're developing Ethi to allow you to find out more about your online life than ever before. We've integrated with Facebook and are about to release Spotify and Google data analysis too.

Let us know what you think! We can get you early access to the platform! ;)

Support the team

The future will be shaped by whoever controls our data.
The first step to controlling your personal data is to understand it.
Our mission is to help you do that!
Oscar King

Before Ethi, Oscar worked with UCL academics on cutting edge research in privacy-preserving algorithms. He is a final year MEng Computer Science student specialising in Machine Learning.

Michael Jelly

Mike loves solving problems and creating amazing user experiences. He wants to build technology that gives individuals more control over their lives. Mike studied PPE at UCL with Alix.

Alix Dumoulin
Data Science

Alix loves data! She supports data for good initiatives and worked on a civic tech project before Ethi. She's studying an MSc in Applied Social Data Science at the London School of Economics.

George Punter

George is a first class MEng-ineer from Imperial who is passionate about technology ethics. His experience at ethical tech startups give him a great understanding of how to build one.

Help us out!

Ask us how you can help, or subscribe as a Founding User to support us being able to eat & sleep.

You can chat with us online or at the pub. We like going to the pub.
support us as a founding user

Our roadmap

Right now, we don't control our data. We barely understand it. What gets collected? What does it tell the companies?

We're going to help you find out, and help you use it for your own benefit.
We've built a personal data analysis platform to help you understand the data companies have collected.
We're calling it a "digital mirror", where you can see yourself as companies see you.
1   Facebook

The obvious place to start! You'll soon be able to upload and analyse your Facebook data to find out what Facebook knows about you!

2   Google etc.

Then we'll add Google data  analysis (and others), so that we can start giving you a fuller picture of who you are online.

3   Reclaim it

Every website you've ever used is collecting your data (hundreds)! It's impossible to reclaim data from all of them! We'll help.

4   Share

We'll make it so anyone can do analysis and share and discuss it on our platform. Community is key to getting long-term data rights!

The visualisation tool is just the start, we are working on a longer roadmap to see where the future of personal data might take us!

The internet is broken.

Our data is collected to addict us to content, to maximise the chance that we'll watch another puppy video, or click a gambling advert.

What if we changed all that? ethi is created around a vision of our data being used to create value for us, not for advertisers.

What a data broker collects about individuals

Join us on our mission

support us as a founding user

Ready to change the world?

Let’s build a future where personal data is controlled and understood by the humans who it belongs to.

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Say hi!

Get in touch and we’ll reply when we aren’t building new shiny features!

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