The free and secure tool to analyse your facebook data.

We're building a "digital mirror", so you can see what you look like online to companies collecting your data.

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The future of personal data

Right now, we don't control our data. We barely understand it. What gets collected? What does it tell the companies?
We're helping you find out, one step at a time.
We're building a personal data analysis platform to help you understand the data you give away.
We're calling it a "digital mirror", where you can see yourself as companies see you.

Our Roadmap

The visualisation tool is just the start, we are working on a longer roadmap to see where the future might take us!

The internet is broken.

Our data is collected to addict us to content, to maximise the chance that we'll watch another puppy video, or click a gambling advert.

What if we changed all that? Ethi is created around a vision of our data being used to create value for us, not for advertisers.

What a data broker collects about individuals
Surveillance
Companies are creating detailed psychological profiles using data in order to increase profits.
Monetisation
These companies make hundreds of billions of dollars every year.
Inaccessible
The value from this data is locked into the companies, and not provided to the individuals who it's about.

Support the team

We think the internet needs to be rebuilt around users (btw, so does Tim Berners Lee). This starts with giving you control of their personal data. To control it, you need to understand it.
Oscar King
Technology

Oscar is a final year MEng Computer Science student specialising in Machine Learning. Prior to co-founding ethi, he has worked with academics on cutting edge research in privacy-preserving algorithms.

Michael Jelly
Strategy

Mike loves coming up with ideas (that solve problems), and figuring out how to make them happen. He wants to build tech that gives us more control over our lives and our world.

Alix Dumoulin
Data Science

Alix is an MSc Applied Social Data Science student at the London School of Economics. She is interested in data for good initiatives and was involved in a civic tech project before ethi.

George Punter
Technology

George is a first class MEng-ineer from Imperial deeply passionate about Ethics. He has experience working with ethical tech startups, and brings an operational understanding of how to build one.

If you agree, help us out!

Contribute, or subscribe as a Founding User to support us being able to eat & sleep.

You can chat with us online or at the pub. We like going to the pub.
support us as a founding user

Say hi!

We always want to hear from the humans that use the things that we humans build, please get in touch and we’ll get  back to you when we aren’t ignoring all emails to focus on building new things!

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Ready to change the world?

Let’s build a future where personal data is controlled and understood by the humans who it’s about.

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