Control what big tech knows about you

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people ready to control their data!

Ethi makes it easy to understand what's happening with your data, control who has it, and use it for yourself.


Find out what big tech know about you

The Ethi platform lets you see how companies track, profile and target you and your friends, and the risks your data poses.

Understand your data

Delete what you don't want them to keep

FaceErase helps you delete the Facebook data that you no longer want them to keep, 10x faster than doing it yourself.

Clean up your tracks

Unlock the power of your data for yourself

Use your data to get superpowers while surfing the open web. We've built Supersurfer to solve information overload and break the infinite feed.

Experience the Superweb

Find out what big tech knows about you

Takes something so messy and complex and makes it easy.

Justin Bluel

I was shocked when I found out how many companies have my data.

Victoria Duben

Get started for free

Delete what you no longer want them to keep!

FaceErase, our Chrome extension, makes it 100 times easier and faster to clean up your Facebook history.

Get FaceErase

Unlock the power of your data for yourself

Supersurfer lets you use Facebook and Twitter interests to score, tag and save links.

Get Supersurfer

You are not the product!

Our business model is simple, and keeps us aligned. You pay us to use Ethi.
That's it! No ads, no shady data deals. You can still try before you buy.

Curious Wanderer

What everyone deserves to know.

Find out how Facebook tracks you in real life, apps, and on the web - it's our contribution to the future we want to see.


Early Believer

Get full access to Ethi's products.

Including the Profiling, Targeting, and Socialising sections, our data cleanup tool FaceErase, and Supersurfer.


Founding User

Help us empower the world.

Help us build a future where everyone can understand, control and use the data that companies collect about them.


Get started for Free

We don't use your data for anything other than serving you the products you use.

Summary of our Security, Privacy,ย and ToS

Support the team

We're building the personal data OS to empower you to understand, control and use your data.

The future will be shaped by whoever controls our data. Help us make sure it's you!

Oscar King

Oscar is a hard-tech wizard, who worked on cutting edge research in privacy-preserving algorithms while getting a 1st class MEng in Computer Science (specialising in Machine Learning) at UCL.

Michael Jelly

Mike loves solving hard problems and tech that empowers people. Mike didn't code when Ethi started, but now is our front-end dev! A long way from Philosophy, Politics and Economics!

Help us on our mission! Subscribe as a Founding User to help us stay caffeinated while we work on Ethi.
We'd love to chat.

Become a founding user

Ready to change the world?

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Check us out on Twitter!

Say hi!

Get in touch and weโ€™ll reply when we arenโ€™t building new shiny features!

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Ethi - Find out what Facebook knows about you, and delete it. | Product Hunt