85% of people are worried about how much social media knows about them.
Find out what they know about you, and delete what you no longer want them to keep.
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Find out how Facebook tracks you in real life, apps, and on the web - it's our contribution to the future we want to see.
This includes the Profiling, Targeting, Socialising and Compromising sections, and access to our data cleanup tool FaceErase.
Join us to build a future where humans stay autonomous in an AI world. Everyone should be able to understand, control and use their data.
We don't use your data for anything other than providing you with the Ethi service.
Request and download your data in from Facebook, ready for you to analyse.
Guide to download in the right format
Upload your data to Ethi, deselecting any files you don't want to upload.
Your data is safe: we encrypt it in-browser before upload, and it's sent and stored encrypted.
It's not yet end-to-end encrypted - it's decrypted when being analysed. It's only used for you!
Read a summary of our Security, Privacy, and ToS
Explore the analysis we've done that reveals what your data reveals about your life.
Your data reveals so much about your life that it's even a cybersecurity risk.
Clean up for Free
Deep clean - for supporters
Get rid of anything embarrassing you've ever said or liked, and limit how much Facebook can target you!
Our data is collected to addict us to content.
It's used to maximise the chance that we'll watch another puppy video, or click a gambling advert.
It can be used to infer if you're part of underrepresented groups and treat you differently because of it.
Our data should be used to create value for us, not for advertisers. It's part of our mission!
Join us to build a future where personal data benefits the humans who created it.
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