Frequently Asked Questions

Why does my personal data matter?

Your personal data is being exploited to influence the way you act & the things you see. But it's not just you at risk. Whilst you may be resilient to these subtle attempts to manipulate you, your data is being used to train AI algorithms to exploit others who may be more vulnerable, with very real effects. The true extent of this damage is unknown - but its safe to say after extensive research in behavioural psychology, your data is important. Why else are the most valuable companies in the world paying for and earning billions from it?

What could I do with my personal data?

The true value of your personal data is locked up in companies you may have heard of: Facebook, Google, Apple, Twitter, Tinder, Snapchat, Amazon... The services offered by these companies are often free, and yet they make up the most valuable companies in the world. This gives an inkling of just how much value is held in your personal data. However, as of now very few tools exist that leverage this data to give value to the actual Humans who own & produce this data. That's where we come in.

How do you keep my data safe?

Whilst being uploaded, your data is encrypted in transit using 256-bit key until it reaches our servers. At that point, we process the data to anonymise & remove any unwanted and particular sensitive data. Then, your data is encrypted using an End-to-End Encryption (E2EE) algorithm using 256-bit Advanced Encryption Standard (AES), meaning all your data is only accessible by an appropriately authenticated user a.k.a You.

Can you see my data?

No. All data is End-to-End (E2E) encrypted, which means it is impossible to unlock your data without your password & we will never store a plaintext copy of your password on our servers. To learn more about this, look up 'password hashing'. This means that even if our entire system is compromised, your data will still be safe. We will never ask for you to send us your password. Please report to admin@ethi.me if you are ever asked for this kind of information.

Other questions?

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