Frequently Asked Questions

Why does my personal data matter?

Your personal data is being exploited to influence the way you act & the things you see. But it's not just you at risk. Whilst you may be resilient to these subtle attempts to manipulate you, your data is being used to train AI algorithms to exploit others who may be more vulnerable, with very real effects. The true extent of this damage is unknown - but its safe to say after extensive research in behavioural psychology, your data is important. Why else are the most valuable companies in the world paying for and earning billions from it?

What could I do with my personal data?

The true value of your personal data is locked up in companies you may have heard of: Facebook, Google, Apple, Twitter, Tinder, Snapchat, Amazon... The services offered by these companies are often free, and yet they make up the most valuable companies in the world. This gives an inkling of just how much value is held in your personal data. However, as of now very few tools exist that leverage this data to give value to the actual Humans who own & produce this data. That's where we come in.

How do you keep my data safe?

Before being uploaded, your data is encrypted in your browser. Your encrypted data is then sent using standard HTTPS encryption in transit (2 layers total) using until it reaches our servers. Your encrypted data is stored with a second layer of standard "encrypted at rest" encryption. When you use the Ethi platform, your data and the encryption key are both sent with HTTPS encryption to a secure serverless cloud computing environment, where your data gets decrypted and analysedso we can show you the awesome insights we've extracted from it. These insights then get sent with HTTPS encryption to your browser! It is not perfect end-to-end encryption because we do a lot of heavy data processing which at the moment needs to be done in the cloud. We do plan on creating a local-only and a fully end-to-end encrypted version that doesn't do any heavy processing, but we're still working on it!

Can you see my data?

No humans at Ethi can see it, but it is decrypted when it's being processed for you. All data is encrypted when stored, which means your data can't be read unless you're logged in with your password. We salt and hash your password, so we never have a plaintext copy of it on our severs. To learn more about this, look up 'password hashing'. This means that even if our entire system is compromised, your data will still be safe. We will never ask for you to send us your password. Please report to if you are ever asked for this kind of information.

Other questions?

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